Monthly Archives: August 2016

All the Latest News.
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Pitch, Tweet, or Engage on the Street: New Book Explains How to Adapt PR Strategies for Different Global Markets

24.08.2016.

A new book published this week explains how to adapt PR strategies for different global markets. The title, Pitch, Tweet, or Engage on the Street: How to Practice Global... Read more

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Athlete Branding: The Art of Matching the Right Athletes with the Right Brands Remains a Challenge for Marketers

24.08.2016.

Olympic Endorsements Are More Complex than Conventional Wisdom Suggests As implications of the Ryan Lochte Rio-robbery scandal continue to manifest—and sponsors of the Olympics champion begin to distance themselves... Read more

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​Airtel thrills youths with repackaged Smart Trybe

15.08.2016.

Leading telecommunications services provider, Airtel Nigeria, has unveiled the repackaged Smart Trybe, a youth-centric offering that offers pocket-friendly call and data rates as well as irresistible freebies to customers.  ... Read more

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Goodbye, SEO: PR is the new king

10.08.2016.

Remember when you would search for something and come across a website riddled with nonsense words? Those Wild-West days of SEO are now recalled with a chuckle and an... Read more

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PR lessons every business can learn from the US election

04.08.2016.

Yesterday Barack Obama won the US election for the second time and will continue as the President of The United States of America for another four years. Barack Obama... Read more

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Business Strategy Lessons from the 2016 Presidential Election

04.08.2016.

The 2016 Presidential Election has offered surprises and intrigue. It has also offered excellent examples of strategy at work. These lessons are most applicable to business, too. These are... Read more

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Airtel offers new customers 6 times value of every recharge

04.08.2016.

…. Unveils SmartConnect 2.0 Lagos, Nigeria; 3RD August, 2016: Leading telecommunications services provider, Airtel Nigeria, has announced the introduction of SmartConnect 2.0, a new offer which offers prepaid customers... Read more

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28 YEAR-OLD ARESE WINS AIRTEL’S THE VOICE NIGERIA

04.08.2016.

After thirteen weeks of intense performances, thrills, and excitement, Agharese Emokpae a.ka. Arese from #TeamWaje has emerged winner of the music talent show, The Voice Nigeria, sponsored by Airtel.... Read more

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Full Text of Bill Clinton’s Speech at the Democratic National Convention

01.08.2016.

Thank you! (APPLAUSE) Thank you! (APPLAUSE) Thank you! Thank you! Thank you! (APPLAUSE) Thank you! Thank you! Thank you! In the spring of 1971 I met a girl. (LAUGHTER)... Read more