Monthly Archives: May 2017

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The Rise of An Iconic Brand: The Guinness Story

30.05.2017.

Few brands have scaled the hurdle of longevity to cross over to become iconic symbols. Brands such as Moet & Chandon (1743), Colgate (1806), Coca-Cola (1892) and Guinness (1759)... Read more

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Forbes Most Valuable Brands in the World: The Disney Story

18.05.2017.

Forbes, an American business magazine which publishes biweekly is well known for its list and rankings, one of such lists is the World’s Most Valuable Brands list which gives... Read more

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Welcome Address By The President of the African Public Relations Association (APRA), Yomi Badejo-Okusanya, fnipr at its 29th Annual Conference Holding in Casablanca, Morocco, Wednesday May 10, 2017.

10.05.2017.

  Recognitions It gives me great pleasure to address you at the onset of our 29th Annual Conference, tagged APRA Morocco 2017. I welcome you to the lovely city... Read more

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PR As A Tool of Brand Management: An Expose

04.05.2017.

For longer than we care to remember, advertising meant marketing to a lot of people. The role of PR was not recognized hence it went unappreciated and undervalued for... Read more