Monthly Archives: June 2017

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The Concept of Corporate Social Responsibility as a tool of Public Relations

28.06.2017.

The term Corporate Social Responsibility has assumed many definitions in the Nigerian context and has become synonymous with philanthropy and charity giving thereby limiting the scope behind the concept... Read more

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How Effective is Viral Marketing as a tool of Public Relations?

15.06.2017.

The term viral marketing which is a stealth or guerrilla kind of marketing thrives on its ability to communicate messaging in a covert and underlying manner. Viral marketing describes... Read more

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Airtel Builds Multimillion Naira, Ultra-Modern Apartment for Fire Victims

07.06.2017.

….Fulfills Pledge to Touching Lives Season 3 Beneficiary   Magboro, Ogun State, Wednesday, 7th June, 2017: Leading telecommunications services provider, Airtel Nigeria, has built and donated a multimillion naira,... Read more