Monthly Archives: July 2017

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Storytelling as the currrency for conversions; Trend or Fad

29.07.2017.

Sit!! Let me tell you a story In pre colonial Nigeria when states were still villages, there lived a very wealthy man called Bade who had many wives. He... Read more

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Why do Millennials prove resistant to conventional marketing communications?

18.07.2017.

The term millennial was first used by Neil Howe and William Strauss in their book Generations published in 1991. They posited that generations in American history shared characteristics not... Read more

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Is Network Marketing the epitome of a good PR strategy?

06.07.2017.

The dynamic world of business has emerged several business models which have been deployed and applied to varied business types. The oldest model is the Direct Sales model which... Read more