Monthly Archives: August 2017

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Native Contenting; Origins, Controversies And Trend

31.08.2017.

The term Native Content is not new but with the growth and increasing popularity of digital media, terms such as Digital storytelling, Video Contenting and Native Contenting have been... Read more

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Digital Storytelling: The Birth of Virtual Reality

24.08.2017.

Dayo walked through the doors of Ikeja city mall and while surveying his immediate environments in search of an activity to assuage his boredom, he came across a merchandising... Read more

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Corporate Leadership and its effect on Brand Equity; 21st Century Case Studies

04.08.2017.

An online research was conducted with KRC Research in November of 2011 using 1,375 consumers and 575 senior executives in top companies as its respondents, it was discovered that... Read more