All posts by: cmc.ioctane@gmail.com

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Native Contenting; Origins, Controversies And Trend

31.08.2017.

The term Native Content is not new but with the growth and increasing popularity of digital media, terms such as Digital storytelling, Video Contenting and Native Contenting have been... Read more

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Digital Storytelling: The Birth of Virtual Reality

24.08.2017.

Dayo walked through the doors of Ikeja city mall and while surveying his immediate environments in search of an activity to assuage his boredom, he came across a merchandising... Read more

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Corporate Leadership and its effect on Brand Equity; 21st Century Case Studies

04.08.2017.

An online research was conducted with KRC Research in November of 2011 using 1,375 consumers and 575 senior executives in top companies as its respondents, it was discovered that... Read more

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Storytelling as the currrency for conversions; Trend or Fad

29.07.2017.

Sit!! Let me tell you a story In pre colonial Nigeria when states were still villages, there lived a very wealthy man called Bade who had many wives. He... Read more

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Why do Millennials prove resistant to conventional marketing communications?

18.07.2017.

The term millennial was first used by Neil Howe and William Strauss in their book Generations published in 1991. They posited that generations in American history shared characteristics not... Read more

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Is Network Marketing the epitome of a good PR strategy?

06.07.2017.

The dynamic world of business has emerged several business models which have been deployed and applied to varied business types. The oldest model is the Direct Sales model which... Read more

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The Concept of Corporate Social Responsibility as a tool of Public Relations

28.06.2017.

The term Corporate Social Responsibility has assumed many definitions in the Nigerian context and has become synonymous with philanthropy and charity giving thereby limiting the scope behind the concept... Read more

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How Effective is Viral Marketing as a tool of Public Relations?

15.06.2017.

The term viral marketing which is a stealth or guerrilla kind of marketing thrives on its ability to communicate messaging in a covert and underlying manner. Viral marketing describes... Read more

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Airtel Builds Multimillion Naira, Ultra-Modern Apartment for Fire Victims

07.06.2017.

….Fulfills Pledge to Touching Lives Season 3 Beneficiary   Magboro, Ogun State, Wednesday, 7th June, 2017: Leading telecommunications services provider, Airtel Nigeria, has built and donated a multimillion naira,... Read more